An international strategy consultancy specializing in human understanding and cultural intelligence.
What We Do
Transforming cultural intelligence into business impact: Fusion of ethnographic immersion and strategic thinking process
We decode culture, human behaviour and market dynamics to empower brands with the clarity to thrive — turning complexity into opportunity and insight into action.
Fueled by a passion for people and culture, we are a team of multicultural strategists and researchers from diverse backgrounds. We flourish at the intersection of different minds, perspectives and methodologies - unearthing powerful insights from Asia and beyond.
Aya Kanda
Co-founder / Co-CEO
Half Londoner and half Tokyoite with passion for cross-cultural communication, she is an idea machine who takes her glass half full.
Chiharu Negishi
Co-founder / Co-CEO
Born in Kobe and studied in London, the down-to-earth Capoeira lover is a natural people opener who brings out the truth.
