THE CHALLENGE
Hair is one of our most powerful tools for personal exploration. It’s no surprise then that hair stylists are actively seeking out products that allow for increasingly complex and unique forms of expression—especially when it comes to colour. Knowing this, a global beauty company approached us for inspiration.

THE APPROACH
We hosted a collaborative creative workshop, supported by an inspirational think piece based on global attitudes to colour. This was followed by a panel discussion with experts from a wide range of artistic fields, along with experiential exercises designed to challenge preconceptions and highlight new perspectives.

THE OUTCOME
Our workshop allowed the team to think outside the box by encouraging them to interact with colours in disruptive ways. These new attitudes have greatly influenced our client’s development philosophy, leading to products that help cutting-edge hair stylists achieve richer and more creative expressions.

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