THE CHALLENGE

A global beverage brand was looking to understand the current positioning of their health and wellness beverages category and explore new opportunities in the oversaturated market.

THE APPROACH

We conducted a semiotic analysis of the health and wellness landscape, along with expert and consumer interviews, to identify emerging trends in the wellness beverage category. This helped us explore the current perceptions and positioning of the client’s brands from multiple perspectives.

THE OUTCOME

The result guided the client in developing a new strategy to optimise and expand their brand portfolio, as well as refine their rebranding approach.

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