THE CHALLENGE

An international food production brand was looking to map opportunities in the Japanese market for their products. To achieve this, it was necessary to gain a clear understanding of dining out trends and chart the needs and pain points of food service operators.

THE APPROACH

The study engaged various food service operators to uncover the challenges in the industry along with the role of the brand’s products and potential improvement points. To add dimension to our findings, we discussed eating out habits, food delivery and eating on the go with consumers. This shone a light on how the operators’ customers positiontheir items in different occasions.

THE OUTCOME

The insights extracted helped the brand understand the Japanese market situation and to develop a strategy for food service operators that matches their operational needs and goals taking the customers’ expectations into consideration. We also delivered a set of springboard ideas to inspire product and service innovation.

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